My Story

Meet the owner:

Hey everyone! My name is Amanda Lanigan and I’m the founder, owner, designer, and fashion advisor of Urban Gemms Boutique! Oh yes I wear many hats when it comes to my business! Im an Air Force wife, mommy to a little girl Chandler Rae, and a fur mom of two beautiful dogs Macie and Bailey. Oh yes my husband is surrounded by females lol. Im a hair stylist since 2017 specializing in color (specifically blondes)! Working part time with hair, full time wife & mama, and full time boutique owner, my plate is beyond full!

I’m a mom, wife, and girl boss all in one, with a dream to redefine shopping for my customers. It’s my personal mission to create an easy and simple shopping experience while also staying affordable for the every day woman. Offering clothing that is unique and trendy, but also being casual and comfy is my goal. Helping women shop while keeping it affordable is important to me. I once was a broke college student who got married young, so girlfriend I know how it feels! Now I’m a new mom who spends all of her money on her kid so again, I know how it feels lol. Keeping prices reasonable is very important to me because I know it’s important to my customers! Providing exceptional customer service is high on my priority list and is one of the things I pride myself on. I truly love connecting and being personal with my customers. When someone feels like family, that’s when I know I have succeeded! I absolutely love what I do and I’m so thankful for the support I have received from my customers throughout my years in business. I am so happy you found me and I hope you enjoy following along my journey! XOXO


How Urban Gemms Boutique came to be:

I decided to start Urban Gemms Boutique back in June of 2016, launching my first products on July 10th that same year. I have very sensitive ears and I loved the look of “fashion” or “costume” jewelry but could never wear them because my ears would start itching and getting red after a few hours of wear. Everything I found that I loved would either irritate my ears or was SUPER expensive. I decided enough was enough and I wanted to make my own earrings that I absolutely loved and would also be safe for my sensitivity issues. After wearing them for a while I kept getting so many compliments that I decided to open up my own little Etsy shop and sell them to my friends. Well that quickly expanded! I opened up my own website in October of 2016 (only 3 months into my business) and my business has launched from there. After offering only earrings and accessories for a few more months, I decided I wanted to start styling my beautiful earrings with unique pieces of clothing. This lead me to being an all around woman’s boutique since May of 2017. My love for this boutique has grown more and more every day since then! I’m so excited to continue this adventure!